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The Build and Analyze Customer Journeys using Marketing Cloud certification exam includes multiple-choice questions, and you need to score at least 68% to pass. The test lasts for 105 minutes, and you're required to take it in a proctored environment. With a Salesforce MKT-101 Certification, you'll have the expertise to create effective marketing campaigns that drive engagement and results.

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q102-Q107):

NEW QUESTION # 102
Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that theD18912E1457D5D1DDCBD40AB3BF70D5D
correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment
once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)

A. Filter Activity
B. Data Filter
C. SQL Query Activity
D. Filtered Group

Answer: A,D

NEW QUESTION # 103
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?

A. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
B. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
C. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
D. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.

Answer: D

NEW QUESTION # 104
A marketer needs to import a text file and does not have access to the account's Enhanced FTP site. What is the recommended way to import the data?

A. Import Activity Interaction
B. Data Extract Activity Interaction
C. Import Subscriber Wizard
D. Manual Data Filter Refresh

Answer: C

NEW QUESTION # 105
How are the test audiences for an A/B test selected? (Choose 2)

A. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience
B. The test administrator chooses which subscribers to place in each audience
C. The system randomly places target subscribers into the selected audiences
D. The system automatically uses 15% of the population for each audience

Answer: A,C

NEW QUESTION # 106
Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
Which Marketing Cloud function should be used to get this data automatically on a daily basis?

A. Tracking Extracts
B. Report Snapshots
C. Google Analytics Integration

Answer: C

NEW QUESTION # 107
......

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Mock MKT-101 Exams - Valid Test MKT-101 Bootcamp

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Mock MKT-101 Exams - Valid Test MKT-101 Bootcamp

2025 MKT-101: Professional Mock Build and Analyze Customer Journeys using Marketing Cloud Exams

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